Why Your CEO Should Go Social
For years, CEOs protected themselves from the public and left most of the talking to their PR agencies. Regularly communicating in a public forum was simply not part of a CEO’s job description. Today,...
View ArticleSyndicating for Success: The Secret to Getting People to Read Your Blog
Imagine this: You have finally overcome the ominous blinking cursor and have poured your heart and soul into the most fantastic blog post that the world has ever seen. Shakespeare? He has nothing on...
View ArticleLinkedIn’s Expanded Influencer Program and the Thought Leadership Opportunity
In the past few years, LinkedIn has become the definitive social network for professionals, now amassing more than 300 million members. What began as a small platform for employees to connect across...
View ArticleUsing Analytics to Drive Your Public Relations Strategy
Public relations is often viewed as a “brand building” exercise – one that can’t necessarily be measured clearly in numbers. To some extent, that’s true. It’s not always easy to quantify the effect an...
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Storify Upgrades its Platform to Embrace Collaboration
If you’re reading this blog, you probably don’t need a lesson in the power of social media to bring your message to the masses. However, with a relentless timeline of real-time tweets and Facebook...
View ArticleFour Ways to Survive Reddit
Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “hug of death”). Other days, your content is...
View ArticleThe Good and the Bad of The New York Times’ Instagram Foray
The New York Times, the shining beacon of what we think of when we think “traditional media,” is finally stepping into the millennial-driven world of Instagram. This week, the publication launched its...
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BostInno’s State of Innovation: Venture Capital’s Future in Boston
“The entrepreneurial ecosystem feels very vibrant here in Boston.” This sentence was one of the closing lines from VC Jeff Bussgang at BostInno’s third annual “State of Innovation” event – and it...
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Reddit Looks to Redefine the Front Page of the Internet with New News Site,...
There’s a joke that goes around and around on Reddit: It’s the idea that everything that you see on your Facebook feed has already made the rounds on Reddit 24 hours before. And they’re not wrong....
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